A master barber finishing a precision haircut in a dim, elegant barbershop

Grooming Atelier · SoHo · Est. 2012

Grooming, raised to a craft.

Precision cuts, traditional hot towel shaves and quiet, considered service. One chair, one client, one standard: impeccable.

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14Years of craft
32k+Cuts delivered
4.9Average rating
4Master barbers

The Craft

Twelve minutes is a haircut. An hour is a ritual.

Sterling was founded on a simple refusal: the refusal to rush. Every appointment begins with a consultation and ends with a hot towel, and nothing in between is hurried. Our barbers train for years before they touch a single head of hair in this room.

We keep the lights low, the blades honed and the conversation optional. You bring the face. We bring everything else.

Marcus Bell Founder & Master Barber
The interior of the Sterling atelier, leather chairs and mirrors
Est. 2012 SoHo, New York

Services & Pricing

Simple menu. Serious standards.

Every service includes a consultation, a wash and a hot towel finish. No add-ons, no upsells, no surprises at the register.

Cuts

  • Signature Cut

    $65

    Consultation, precision cut, hot towel and style.

  • Skin Fade

    $58

    Seamless gradient work, razor finished.

  • Scissor Crop

    $60

    Classic all-scissor cut for longer styles.

  • Buzz & Shape

    $40

    Clipper cut with a crisp, clean outline.

  • Young Gentleman

    $35

    For clients under twelve, patience included.

Shaves

  • Hot Towel Shave

    $60

    Straight razor, hot lather, cold finish.

  • The Royal Shave

    $85

    Hot towel shave with facial and massage.

  • Beard Sculpt

    $45

    Shaping, line up and conditioning oil.

  • Head Shave

    $55

    Full razor head shave with hot towels.

Grooming

  • The Full Sterling

    $140

    Cut, hot towel shave and charcoal facial.

  • Grey Blending

    $45

    Subtle, natural color work. Nobody will know.

  • Charcoal Facial

    $50

    Deep cleanse, steam and cold stone finish.

  • Father & Son

    $90

    Two chairs, side by side. A standing tradition.

Appointments run on time, every time. If we are late to the chair, the service is on the house.

Reserve your chair

The Barbers

Four chairs. Four masters.

Every Sterling barber apprentices for a minimum of three years before earning a chair. Request yours by name when you book.

Portrait of Marcus Bell, founder and master barber

Marcus Bell

Founder · Master Barber

Portrait of Elias Ford, senior barber

Elias Ford

Senior Barber

Portrait of Theo Marsh, fade specialist

Theo Marsh

Fade Specialist

Portrait of Julian Cross, shave specialist

Julian Cross

Shave Specialist

Word of Mouth

Quiet room. Loud reputation.

The most precise cut I have had in twenty years. You sit down a customer and leave a regular.
Daniel R.Client since 2014
The Royal Shave is the best hour of my month. I book the next one before I leave the chair.
Andre M.Client since 2019
I flew back into the city a day early just to get a cut before a wedding. Worth every mile.
Sam K.Client since 2016

Visit Us

Find the black door on Mercer Street.

Address

148 Mercer Street, SoHo
New York, NY 10012

Hours
MondayClosed
Tuesday to Friday9:00 to 20:00
Saturday9:00 to 18:00
Sunday11:00 to 16:00

Request an appointment

Tell us what you need and we will confirm by text within the hour, during opening times.

Request received. We will confirm your chair by text shortly.

By Appointment Only

Look sharp. Feel sharper.

Chairs are limited and evenings go first. Reserve yours and see what an unhurried hour can do.

Book your appointment